Neerja Palisetty
Neerja Palisetty is the Founder of Sutrakaar Creations. Neerja’s work has been featured in a variety of publications including Better India, Your Story, India Today, NDTV, Femina.in, Mint Lounge by HT Times and Economic Times, among several others. She has spent several years in the fashion industry in various roles, both academic and professional. Neerja served as an Assistant Professor at the Pearl Academy of Fashion in Jaipur and also as Visiting Faculty at the Banasthali Institute of Design. Previously she has also worked as a Freelance Designer for textiles and was a Partner at PICK by N&S Studio. Neerja received her BFD in Clothing and Textiles from the Maharaja Sayajirao University of Baroda. She also completed courses from Nottingham Trent University.
Her Company
Sutrakaar Creations was set up in Jaipur in 2017 to encourage experimental handloom weaving. They handcraft eco-textile creations with paper and natural materials. Their products are socially and environmentally conscious and embody vibrance, edginess, and sophistication, pioneering a systematic transformation to the definition of luxury fashion. Today, paper waste contributes to being one of the third largest pollutants on Earth, and Sutrakaar’s aim is to transform as much of this waste as possible into beautiful products. They follow the four Rs in their creations - reduce, reuse, recycle, and respect. Sutrakaar’s products include fashion accessories like clutches, sling bags and tote bags, home decor items like lampshades, tapestries, rugs, carpets and cushion covers, stationery products like diaries, sketchbooks and pen stands, and jewelry including neckpieces, earrings, wrist bands and many more.
Her Journey
Neerja’s interest in this space was inspired by her family who are weavers from Ponduru, a village in Andhra Pradesh. Her strong family roots with a legacy and tradition of 400 years of weaving have played a vital role in shaping her vision for her career. Post-graduation, she spent 17 years working as a merchandiser at Tirupur in Tamil Nadu and also as a design educator in Coimbatore and later, Jaipur. Her depth of experience in the fashion industry empowered Neerja to branch out on her own and create a sustainable design studio, which via upcycling, allows her to also do her bit for the planet.
Website: http://sutrakaar.in/
Instagram: https://www.instagram.com/sutrakaar/
