Aaliya Amrin
Aaliya is the Co-Founder of By The Gram, a content studio based in Mumbai servicing clients globally. Her co-founders are Eman & Danisha, fellow female creatives based in Mumbai as well. Prior to venturing out in the startup world, she has had plenty of experience in media and entertainment. From her time in LA to presently in Mumbai Aaliya doubles up as a creative producer & host for short-form video content. Her first stint in Mumbai was for GQ India. She snagged a position as the Creative Producer for their editorial films, producing fashion films & short-form content for the media conglomerate.
Her Journey
Even during high school, Aaliya had an abundance of PR and event-related internships and shadowed with several red-carpet & event producers. She also interned with People magazine, and Grey Group. Since then, she has had a successful journey as a red-carpet host and has hosted several red carpets ever since; GQ Best Dressed, Vogue Women of the Year, IIFA, to name a few. By the time BTG was founded, it was a natural fit to turn these experiences into clients as a Creative Producer. The company has since then taken off and on-boarded high-profile clients such as Amazon Prime, Bumble India, Dharma Productions, Bira, and Nykaa to name a few.
Her Company
With a point, tap and billions of snaps, it’s no doubt that social has become the most valuable brand building avenue. Although not straightforward for marketers, any brand-owner knows there's more to the gram than selfies and puppy videos. With more than 700 million monthly active users there's a good chance your target audience is live and scrolling. Getting them engaged with you is all about creating thought provoking, meaningful content, with some nifty strategies to spread it far and wide. This is where BTG comes in. In today's scroll-away society, the name of the game is attention. BTG uses content as currency, to entertain, inform and engage their client’s audience. They are a one-stop “social shop”. They are a content first, creative studio for all your branding & creative needs.
Website: https://www.bythegram.com
Instagram: @bythegram
